In recent games, the 2024 Boston Bruins have surprisingly attracted more viewers than the Celtics. During Game 3 against Toronto, the Bruins drew an average of 343,000 viewers on ESPN and NESN, while the Celtics' Game 2 had 292,000 viewers on TNT and NBC Sports Boston.
As the playoffs go on, the Bruins hope to keep entertaining fans and become even more popular. If they keep winning, more people might start watching hockey, which would be great for the sport in the U.S.