In case you may have missed it, Snoop Dogg is the latest celebrity to be interested in purchasing the Ottawa Senators, but now, he's calling out the NHL.
According to him, he has a vision and he believes he could bring a lot, especially to the areas that are severely lacking. Which is how his recent dig at Gary Bettman and the NHL ties in.
To be fair, although he's far and away the best player in the NHL, Connor McDavid does have the personality of a loaf of bread. There's obviously still ways to market the special things he does on the ice while having personalities like David Pastrnak or Matthew Tkachuk be the ‘'faces'' of the league.
Honestly, it's hard to disagree with Snoop, as Bettman and Co. could really learn some marketing skills from other leagues such as the NFL and NBA.