NHL agrees to new drink sponsor as contract with Gatorade ends
PUBLICATION
Dorin Canaday
July 6, 2022 (9:23)
Gatorade has been the official drink sponsor of the NHL since 2006.
However, they announced that they will not be renewing the deal with the NHL after the 2023 season.
That opened the door for a new sponsor to step in
According to Sean Shapiro, BioSteel is going to be the Official Sports Drink for the NHL moving forward.
It makes perfect sense as BioSteel is already used by 28 NHL franchises.
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