Boston Bruins unveil 2023 Winter Classic jersey logo
PUBLICATION
Dorin Canaday
November 1, 2022 (8:06 PM)
The Boston Bruins are on the road to face the Pittsburgh Penguins tonight, the same team they will be playing at the 2023 Winter Classic at Fenway Park in January.
So, the club took the opportunity to unveil the logo they will be using for the special outdoor game:
It appears another classic Bruins logo is returning. After the ''Pooh Bear'' with the Reverse Retro 2.0s, the ''Meth Bear'', as people call it, is making a comeback for the Winter Classic.
The BOSTON wordmark is a custom typeface created by adidas and inspired by the original Spoked-B worn in 1948. The arched form of the wordmark is a subtle classic varsity reference and nod to New England amateur hockey. The Boston Bear logo is best known as the Bruins' secondary logo and uniform shoulder patch beginning in 1976 and worn through the early 1990s. The Bear is recolored and paired with the BOSTON arching wordmark to create a complete city name and mascot creative lock-up.
The NHL and Adidas will unveil the official Winter Classic uniforms on Friday, November 25th.
Previously on Bruins Insider
POLL |
NOVEMBRE 1 | 71 ANSWERS Boston Bruins unveil 2023 Winter Classic jersey logo Which Bruins ''Bear Logo'' do you prefer? |
Pooh Bear | 28 | 39.4 % |
Meth Bear | 43 | 60.6 % |
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