The Minnesota Wild's policy of attaching their ''Tria'' jersey advertisement to every jersey sold at their store and on the store's website has caused a huge uproar from hockey fans.
Some fans said it "completely" ruins the experience of getting the jersey from the team's arena.
The league has reportedly been investigating the policy, as the advertisement patches were supposed to be "optional" for the fans. The Boston Bruins for example, who have their "authentic" jersey with advertisement available for purchase (with an extra $20 charge for the ad patch).