NHL and iconic sportswear brand sign agreement.
An iconic sportswear brand has been signed up by the National Hockey League to produce officially-licensed apparel and headwear.
The NHL released this statement:
"Today, Fanatics, Mitchell & Ness and the National Hockey League (NHL®) announced an agreement that will see the iconic sportswear and culture brand, Mitchell & Ness, gain rights to design and manufacture officially-licensed lifestyle apparel, headwear and accessories for the NHL and all 32 NHL teams.
The rights and length of the deal align with the existing e-commerce and licensing partnership between the NHL and Fanatics. Fanatics, alongside a celebrity and influencer ownership group, acquired Mitchell & Ness in February."
The rights and length of the deal align with the existing e-commerce and licensing partnership between the NHL and Fanatics. Fanatics, alongside a celebrity and influencer ownership group, acquired Mitchell & Ness in February."
Mitchell & Ness will release a new collection in November. There will be fan jerseys, outerwear, fleece, headwear, tops and bottoms.
Check out the link for more details:
MUST READ
